The best feature Saleswhale provides that is hard to replicate with a human sales force is the ability to provide timely, tailored follow-ups to 100% of our leads. We are able to unburden our sales team to focus on the hottest leads handed over by our AI Assistant – leads that are ready for a conversation.
Jonathan O’Brien Regional Admissions Director
More qualified leads, shorter sales cycle, significant time savings
To date, General Assembly’s bot has reached 100% of the 13,582 leads enrolled by the APAC team. At the end of the lead qualification process, General Assembly received 652 hot new leads in their sales pipeline. All from engaging leads that the admissions team had previously left untouched.
Besides getting more qualified leads, using the bot allows admissions producers to focus on other important tasks, like closing sales.
In fact, the bot has saved the APAC team 145,557 minutes so far -- that’s about three months of work!
Finally, since General Assembly started using their bot, its sales cycles have gotten shorter. Jonathan estimated that their bot has shaved off about two months from the time taken by a typical class attendee to enroll into a part-time course.
General Assembly now has the bandwidth to focus on other areas of growth, such as tapping into new markets where it does not have a physical presence. General Assembly has also introduced the Saleswhale bot to its other teams. The London team started running its own bot in February 2018, and got seven enrollments in six months.
Jonathan enthused, “We’re continuously refining the process with Saleswhale, and becoming more and more effective as time goes on, and as we learn what works and what doesn’t. I’m so excited to see what further applications it has in the future.”
