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How Global University Systems recovered 30,000 neglected leads worth tens of millions in pipeline

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    30,000

    Neglected Leads Successfully Qualified

    $10M+

    New pipeline created

    1 Month

    To Achieve Return on Investment

30,000

Neglected Leads Successfully Qualified

$10M+

New pipeline created

1 Month

To Achieve Return on Investment

Company

Global University Systems (GUS) supports 150,000 students at business schools and universities worldwide. Its services include: programme design and digitization, marketing and recruitment, and online programme delivery.

www.globaluniversitysystems.com

Industry

Education

Headquarters

London

The Challenge

Bojan Manevski, Head of Student Recruitment, noticed that over 30% of enquiries that entered Global University System's recruitment funnel were not followed up by their education advisers. This represented a large slippage in pipeline opportunity.

The education advisers were already burdened by a full workload, and Bojan didn't want to keep hiring expensive headcount to solve the problem.

The Outcome

30,000 recovered enquiries turned into sales pipeline worth $10M+

In less than a year, Bojan saw improvements throughout his entire recruitment funnel. Over 30,000 enquiries that were unresponsive or unworked were successfully qualified and handed over to the admissions team.

Bojan managed to create lift in student intake by 10% semester on semester, worth millions of dollars of uplift.

Saleswhale quickly became more than just a solution. It turned into a Global University Systems team member.

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We saw returns on our investment within a month. I'm thrilled to say that Saleswhale is the right choice for us.

Bojan Manevski Head of Global Student Recruitment

How Bojan realized he needed a solution

As Head of Student Recruitment, Bojan cared more about pipeline and revenue created - compared to "vanity metrics" like number of enquiries received or leads generated.

 

He realized that over 30% of enquiries that Global University Systems received were not worked on by the admissions team at all. It was simply humanly impossible to reach out to all the leads, follow-up with them consistently, and field simple questions such as course details.

 

With every month that passed, the problem of wasting so many opportunities became more acute. The unprocessed enquires were going to other education providers. Bojan realized he needed a solution.

 

A colleague who used Saleswhale at a previous company recommended Bojan to check out Saleswhale. Bojan was always intrigued by how AI and automation can help transform processes. So he decided to call up some of Saleswhale customers to learn about their experiences.

 

And thus, he was convinced to sign on with Saleswhale.

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AI-powered lead conversion that drives serious incremental revenue

Saleswhale runs seamlessly in the background today, fully integrated with their Salesforce CRM and Pardot marketing automation platform.

 

Dozens of "always-on" workflows to re-engage leads that were missed by the admissions team, re-marketed leads, lowly-scored MQLs etc. run in the background without human intervention.

 

Bojan's admissions team has started to see their AI assistants as another team member. But with a few augmentations: never sleeps, never takes a break, and never misses a lead. It helped the admissions team to see that the AI assistants can help them automate the outreach and set up appointments. 

 

"Initially, our marketing operations team thought that our marketing automation solution, Pardot, could do what Saleswhale does. We tried using Pardot for this use case, and it didn't work. Today, we use Pardot for our marketing nurturing programs - and we use Saleswhale and it's AI to surface hot hand-raisers for our admissions team. Saleswhale is the right choice for us."

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