Randstad APAC is a trusted human partner in the technology-driven world of talent.

By helping candidates find suitable careers, and by finding employers the people who best fit into their organisation, we create value for society as a whole. We ensure first-class service delivery of our HR solutions by using best practices and proven standardised business models across our international network. We contribute to a better society as we can leverage our experience and expertise in the labour market, maximising future employment and economic growth.

Randstad APAC was faced with a challenge that is quite commonplace across the recruitment industry: busy client solution consultants who lacked time to follow up with marketing generated leads or actively reach out to prospect net new accounts and book meetings. The marketing team spent significant budget and resources on generating valuable sales collaterals, including white-papers, strategic content and case studies. 

However, they were scarcely used by the consultants for demand generation. Marketing generated leads were also not adequately followed up with, resulting in sales-marketing misalignment.