More sales meetings generated for the team
Qualified leads generated from over 2,000 leads
Sales-ready meetings booked within first 8 weeks
More sales meetings generated for the team
Qualified leads generated from over 2,000 leads
Sales-ready meetings booked within first 8 weeks
Randstad is a global leader in the HR consulting and recruitment industry. A publicly listed multi-national giant, Randstad has over 4,400 branches worldwide with a revenue of over 23 billion euros in 2017.
Human Resources, B2B Tech
Amsterdam, Netherlands
Randstad is a trusted human partner in the technology-driven world of talent.
By helping candidates find suitable careers, and by finding employers the people who best fit into their organisation, we create value for society as a whole. We ensure first-class service delivery of our HR solutions by using best practices and proven standardised business models across our international network. We contribute to a better society as we can leverage our experience and expertise in the labour market, maximising future employment and economic growth.
Randstad was faced with a challenge that is quite commonplace across the recruitment industry: busy client solution consultants who lacked time to follow up with marketing-generated leads or actively reach out to prospect net new accounts and book meetings. The marketing team spent significant budget and resources on generating valuable sales collaterals, including white-papers, strategic content, and case studies.
However, they were scarcely used by the consultants for demand generation. Marketing generated leads were also not adequately followed up with, resulting in sales-marketing misalignment.
With Saleswhale, we are able to generate 2.5x more meetings for our Client Solutions team - making it the best tool in closing the gap between Sales and Marketing.
Rena Tan Regional Marketing DirectorTheir AI assistant allowed the team to:
Reach out to leads across accounts at scale with personalised two-way contextual conversations (Content offers, Re-activation, Escalation etc.)
Persistently, yet politely, follow-up to get a response without letting any leads slip through the cracks
Collect updated contact information and update their System of Record / CRM with crucial contact data
Seamlessly loop in a human consultant to schedule a meeting once a lead expresses interest
Within the first 8 weeks, Randstad's AI bot, Nicole, engaged with over 2000 leads with context-based conversations - generating 314 qualified leads and booking 144 meetings for the client solutions team.
Following the tremendous success of the pilot, Saleswhale is working with Randstad to scale the AI sales assistant for client solutions teams globally - across multiple business units and teams for more use cases.
Unit4
Zendesk
Unit4
Zendesk