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Saleswhale helped Randstad scale their client solution team’s sales meetings by 2.5x

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    2.5x

    More sales meetings generated for the team

    314

    Qualified leads generated from over 2,000 leads

    144

    Sales-ready meetings booked within first 8 weeks

2.5x

More sales meetings generated for the team

314

Qualified leads generated from over 2,000 leads

144

Sales-ready meetings booked within first 8 weeks

Company

Randstad is a global leader in the HR consulting and recruitment industry. A publicly listed multi-national giant, Randstad has over 4,400 branches worldwide with a revenue of over 23 billion euros in 2017.

https://www.randstad.com/

Industry

Human Resources, B2B Tech

Headquarters

Amsterdam, Netherlands

The Customer

Randstad is a Fortune 500 global leader in HR consulting and recruitment, with over 38,000 employees worldwide.

The Challenge

Client solution consultants lacked time to follow up with marketing-generated leads

Randstad was faced with a challenge that is quite commonplace across the recruitment industry: busy client solution consultants who lacked time to follow up with marketing-generated leads or actively reach out to prospect net new accounts and book meetings. The marketing team spent significant budget and resources on generating valuable sales collaterals, including white-papers, strategic content, and case studies. 

However, they were scarcely used by the consultants for demand generation. Marketing generated leads were also not adequately followed up with, resulting in sales-marketing misalignment.

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With Saleswhale, we are able to generate 2.5x more meetings for our Client Solutions team - making it the best tool in closing the gap between Sales and Marketing.

Rena Tan Senior Marketing Director

The Solution

Deploying Saleswhale's AI powered assistant allowed the marketing team to leverage their collaterals to supercharge sales efforts and generate significant pipeline


Their AI assistant allowed the team to:

 

Reach out to leads across accounts at scale with personalised two-way contextual conversations (Content offers, Re-activation, Escalation etc.)

Persistently, yet politely, follow-up to get a response without letting any leads slip through the cracks

 

Collect updated contact information and update their System of Record / CRM with crucial contact data

 

Seamlessly loop in a human consultant to schedule a meeting once a lead expresses interest

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The Results

The AI assistant helped Randstad penetrate into key strategic accounts
which the client solutions team had difficulty in setting up meetings with.


Within the first 8 weeks, Randstad's AI bot, Nicole, engaged with over 2000 leads with context-based conversations - generating 314 qualified leads and booking 144 meetings for the client solutions team.

 

Following the tremendous success of the pilot, Saleswhale is working with Randstad to scale the AI sales assistant for client solutions teams globally - across multiple business units and teams for more use cases.

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