Randstad is a trusted human partner in the technology-driven world of talent.

By helping candidates find suitable careers, and by finding employers the people who best fit into their organisation, we create value for society as a whole. We ensure first-class service delivery of our HR solutions by using best practices and proven standardised business models across our international network. We contribute to a better society as we can leverage our experience and expertise in the labour market, maximising future employment and economic growth.

Client solution consultants lacked time to follow up with marketing-generated leads

Randstad was faced with a challenge that is quite commonplace across the recruitment industry: busy client solution consultants who lacked time to follow up with marketing-generated leads or actively reach out to prospect net new accounts and book meetings. The marketing team spent significant budget and resources on generating valuable sales collaterals, including white-papers, strategic content, and case studies. 

However, they were scarcely used by the consultants for demand generation. Marketing generated leads were also not adequately followed up with, resulting in sales-marketing misalignment.