Saleswhale helps to shortcut the sales process. One of my salespeople is a huge advocate. She knows that if she builds a list of contacts, the AI sales assistant will reach them all and find the hot leads. It’s good for prospecting.I’d also recommend it for B2B marketing people. Especially those who want to find qualified prospects among their top-of-funnel leads.
Sharon Roessen Managing Director, Terrapinn AsiaUsing AI to scale lead outreach and qualification
For Sharon, signing up for a Saleswhale pilot was not a difficult decision. She said,
“The pilot costs about SG$3,500, which is about one month’s salary of a junior salesperson. Our AI sales assistant would reach out to between 3,500 to 4,000 contacts during the pilot period. It’s hard for a salesperson to reach out to that many leads and follow up with them consistently, in a short time.”
Saleswhale helped Terrapinn deploy an AI sales assistant that would engage leads at scale. For example, the AI sales assistant started email conversations with leads about buying exhibition and sponsorship packages. It then read their responses and qualified them. When a lead expressed interest in the packages, the AI sales assistant would route the lead to Terrapinn’s sales team. The sales team would then call or meet the lead.
Sharon said that it is crucial that the sales team was willing to follow up on the leads they got from the AI sales assistant.
“Initially, the reaction from sales was mixed. People were concerned that the AI sales assistant would steal sales from them.
I told them that they would benefit, as it was the AI sales assistant’s job to find qualified leads and pass these to sales. To kick things off, I worked with sales managers who were open to trying a new way of working.
Sales came around when they saw that the AI sales assistant got good results. Today, marketing and sales use Saleswhale software on a daily basis."
