Saleswhale LinkedIn Conversational Ads Playbook

In this playbook, we share our learnings from running a LinkedIn Conversational Ad experiment, that generated 17 requests for demos, at a cost per lead of $59.

We experimented with over 14 variations, including conversation flows, messaging, call-to-action, before we found our winning variation.

To see our winning variation (including the messaging, copywriting, and conversation flow) and how to get started on LinkedIn Conversation Ads, download the playbook below.

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Some key highlights

  • Create your first LinkedIn Conversational Ad
  • Make sure to qualify lead first
  • Saleswhale's Conversational Ads Play
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After Saleswhale, we were able to make sure every single one of the 1,600 leads received follow ups. This directly led to another 324 more sales opportunities delivered to the sales team within half a year.

Testimonial image of Elena

Elena Sanchez

Head of Marketing, Unit4 APAC

What are you waiting for? Let's do this!

With this playbook, we share our learnings from running a LinkedIn Conversational Ad experiment