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Data Management Platform (DMP)

Q: How many companies use Data Management Platform (DMP) software these days?

Around the world in 2024, over 38,522 companies are currently using one or more Data Management Platform (DMP) software. Out of these, there are 17,027 companies using Data Management Platform (DMP) tools that are originally from the United States.

Q: Which company has the most significant market share in the Data Management Platform (DMP) software space?

The top few companies that have the most significant market share in the Data Management Platform (DMP) space are IPInfoDB with 25.22% of market share, Adform with 23.32% of market share, IPinfo.io with 10.60% of market share. Check for other Data Management Platform (DMP) technologies market share here.

Q: What are the top industries that usually use Data Management Platform (DMP) softwares?

The top industries that use Data Management Platform (DMP) software are Marketing (835), Digital Marketing (706), Advertising (631).

Gain market share and customer base information about the top Data Management Platform (DMP) software. Check out our list of Data Management Platform (DMP) Software, analyze them by marketshare, region, company size along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more.

Technologies Tracked

45815

Companies Tracked

Categories related to Data Management Platform (DMP)

Event Marketing And Management

Marketing Automation Platforms

Social Marketing

Content Marketing Tools

Campaign Management

Top 5 Data Management Platform (DMP) technologies in 2024

Over 45815 companies are using Data Management Platform (DMP) tools. IPInfoDB with 25.22% market share (11554 customers), Adform with 23.32% market share (10682 customers), IPinfo.io with 10.60% market share (4857 customers).

Technology

Market Share (Est.)

Customers

IPInfoDB

25.22%

11554

Adform

23.32%

10682

IPinfo.io

10.60%

4857

Sojern

7.89%

3615

Oracle BlueKai

5.54%

2537

Others

27.44%

12570

Data Management Platform (DMP) Customers by Employee Size

The majority of Data Management Platform (DMP) category falls in the company size of 0 - 9 employees (11337 companies), 20 - 49 employees (9637 companies), 100 - 249 employees (5643 companies).

Employee Size

Data Management Platform (DMP) Customers by Geography

Companies using Data Management Platform (DMP) technology software are majorly from the United States with 17027 (49.61%), United Kingdom with 4638 (13.51%), Germany with 3204 (9.33%) customers respectively.

Customers

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Data Management Platform (DMP) Customers by Industry

Top industries that use Data Management Platform (DMP) for Marketing (835), Digital Marketing (706), Advertising (631).

Customers

Market Share for Top Data Management Platform (DMP) Technologies

Analyze the market share of popular Data Management Platform (DMP) technologies along with information about competitors, prospects, tech stacks, funding information, contract renewal dates and more

Ranking	Technology	Customers	Market share(Est.)(%)
1	IPInfoDB	11554	25.22
2	Adform	10682	23.32
3	IPinfo.io	4857	10.60
4	Sojern	3615	7.89
5	Oracle BlueKai	2537	5.54
6	Choozle	2450	5.35
7	eXelate	1236	2.70
8	The Trade Desk	972	2.12
9	IBM System i	823	1.80
10	Datorama	751	1.64
11	Adobe Audience Manager	697	1.52
12	Eulerian	543	1.19
13	nugg.ad	458	1.00
14	ADEX	437	0.95
15	Media Innovation Group	365	0.80
16	Relay42	334	0.73
17	LoopMe	259	0.57
18	Veritas Enterprise Vault	241	0.53
19	Winshuttle	228	0.50
20	Cablato	212	0.46
21	Argo	203	0.44
22	Semarchy	192	0.42
23	Amobee	169	0.37
24	SolarWinds SQL Sentry	159	0.35
25	Innovis	136	0.30
26	Ansarada	134	0.29
27	Krux	130	0.28
28	EnterpriseDB	117	0.26
29	Monte Carlo	108	0.24
30	InterSystems IRIS	94	0.21
31	Salesforce Audience Studio	71	0.15
32	Lotame Data Management Platform (DMP)	70	0.15
33	IBM System i Midrange Computing Server	66	0.14
34	Global IDs	57	0.12
35	Secoda	56	0.12
36	DQ Global	54	0.12
37	ZAP BI	53	0.12
38	AdView	51	0.11
39	Permutive	42	0.09
40	LeadFerret	38	0.08
41	Microsoft Dynamics 365 Customer Insights	38	0.08
42	IgnitionOne	36	0.08
43	AdDaptive	31	0.07
44	Turn	30	0.07
45	Select Star	29	0.06
46	Enfos	28	0.06
47	Omatic Software	27	0.06
48	MadHive	25	0.05
49	AudienceScience	22	0.05
50	Oracle Datalogix	20	0.04
51	Navegg	20	0.04
52	Beaconinside Proximity DMP	17	0.04
53	Put it Forward	17	0.04
54	Digilant	17	0.04
55	AdTheorent	15	0.03
56	Oracle Data Cloud (Bluekai/Datalogix)	14	0.03
57	Vpon	14	0.03
58	Channel Pilot	14	0.03
59	Microsoft Intelligent Data Platform	14	0.03
60	ShieldQ	11	0.02
61	Epsilon	10	0.02
62	Insycle	8	0.02
63	ADBERT	8	0.02
64	Tanzu Data Services	8	0.02
65	V12 Launchpad Marketing Cloud	7	0.02
66	RTB System	7	0.02
67	7suite	6	0.01
68	Knowledge Marketing	5	0.01
69	MediaMath Data Management Platform	5	0.01
70	XOR Data Exchange	5	0.01
71	OPC Expert	5	0.01
72	AcuityAds	5	0.01
73	webMethods OneData	5	0.01
74	1plusX	4	0.01
75	Google Audience Center 360	4	0.01
76	Alex Solutions	4	0.01
77	RadiumOne Activate	3	0.01
78	Proclivity Media	3	0.01
79	Altrooz	3	0.01
80	DigMyData	3	0.01
81	Neustar PlatformOne	3	0.01
82	Infectious Media	3	0.01
83	OnAudience	3	0.01
84	Acxiom Impact	2	0.00
85	Datagres PerfAccel	2	0.00
86	performinc	2	0.00
87	MediaMath TerminalOne OS	2	0.00

FAQ

Find answers to the most often asked questions by users.

Who are the top Data Management Platform (DMP) software market leaders?

Top leaders in the category for Data Management Platform (DMP) software are IPInfoDB, Adform, IPinfo.io. Here, you can view a full list of Data Management Platform (DMP) tools in the market.