Follow-up with leads generated from an event to surface hand-raisers and save sales reps time from event follow-up.
Reach out to lowly scored leads who recently engaged with your content, but not ready to hand over to sales yet.
Follow up with unresponsive new MQLs after sales rep attempt, to prevent MQLs from slipping through the cracks.
Reengage dormant MQL leads in your CRM. Revive interest from old leads and convert them to sales opportunity.
High scoring inbound leads who have not been connected with or responsive to your inside sales team
High-intent leads from webinars which were engaged within SLA by the Sales team, but did not convert to sales opportunities after >30 days.
Top of the funnel, low-propensity leads who need time to understand your value proposition before engaging further.
Use this playbook to sift out “hand-raisers” who are interested in a follow-up sales conversation after a webinar.
Low-intent leads from webinars which demonstrated uncertain buying intent, preferably though a proximate intent webinar poll.
Offer an ebook to a lead who downloaded your content before asking them to schedule a demo with your sales team.
Drive registrations to your webinars or virtual events.
Welcome inbound leads from your website and get them to a video call with your sales rep.
Inbound leads which showed interest, but didn't score high enough for follow-up by inside sales team.
High-intent leads from webinars which were handed over to the Sales team, but were not touched within 72 hours.
Engage with your cold lead list with a personal touch.
