Saleswhale is a versatile tool you can use for any industry and scenario. Here are some of our favourite playbooks that can serve as inspiration for your unique use case. Use them as is or customise as you please!
Top of the funnel, low-propensity leads who need time to understand your value proposition before engaging further.
Use this playbook to sift out “hand-raisers” who are interested in a follow-up sales conversation after a webinar.
Low-intent leads from webinars which demonstrated uncertain buying intent, preferably though a proximate intent webinar poll.
Reengage dormant MQL leads in your CRM. Revive interest from old leads and convert them to sales opportunity.
High scoring inbound leads who have not been connected with or responsive to your inside sales team
High-intent leads from webinars which were engaged within SLA by the Sales team, but did not convert to sales opportunities after >30 days.
Offer an ebook to a lead who downloaded your content before asking them to schedule a demo with your sales team.
Drive registrations to your webinars or virtual events.
Welcome inbound leads from your website and get them to a video call with your sales rep.
Inbound leads which showed interest, but didn't score high enough for follow-up by inside sales team.
High-intent leads from webinars which were handed over to the Sales team, but were not touched within 72 hours.
Engage with your cold lead list with a personal touch.