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Reach out to leads below MQL threshold

Inbound leads which showed interest, but didn't score high enough for follow-up by inside sales team.

Start with this playbook
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Personalized follow-up

Personalized follow-up

Craft conversational emails with our playbooks that resonates with leads

Automate conversations

Automate conversations

Let your AI Assistant answer repetitive questions and only spend time talking to qualified leads

Fits right into your tech stack

Fits right into your tech stack

Integrates seamlessly with your favourite marketing tools

How this playbook works

  • Marketers often don't know what to do with Pre-MQLs (leads which are "stuck" below the MQL threshold).
  • It's usually not worth your inside sales team's time to engage these leads.
  • This playbook attempts to dislodge these pre-MQLs into MQLs by using a Content Offer Play that optimizes for engagement.
  • The Content Offer Play is a less pushy follow-up mechanism for low-intent, low-propensity leads.

Real results with this playbook

A Fortune 500 company uses this playbook to push hundreds of "pre-MQLs" over the line, resulting in an additional 144 net-new sales meetings monthly on average for their sales team.

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