Post-webinar leads with low intent

Low-intent leads from webinars which demonstrated uncertain buying intent, preferably though a proximate intent webinar poll.

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Personalized follow-up

Personalized follow-up

Craft conversational emails with our playbooks that resonates with leads

Automate conversations

Automate conversations

Let your AI Assistant answer repetitive questions and only spend time talking to qualified leads

Fits right into your tech stack

Fits right into your tech stack

Integrates seamlessly with your favourite marketing tools

How this playbook works

  • Marketers should segment webinar attendees beyond firmographic and persona signals.
  • Consider running a proximate intent poll in your webinars to sift out leads with low buying intent (https://blog.saleswhale.com/how-to-use-zoom-webinar-polls-to-drive-more-sales-meetings-with-saleswhale).
  • This playbook uses a Content Offer Play to engage leads. The Content Offer Play is a less pushy follow-up mechanism for low-intent, low-propensity leads.

Real results with this playbook

A Series B company based in Atlanta used this playbook in conjunction with "Recycled high-intent post-webinar leads" to convert 18% of their recycled webinar leads into qualified sales meetings.

Some articles you may find helpful

    Convert webinar leads

    How to convert your webinar leads into pipeline in 2021

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    How to use Zoom webinar polls to drive more sales meetings with Saleswhale

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    Anti-usage products: Email as an extension of product interface

Convert webinar leads

How to convert your webinar leads into pipeline in 2021

Zoom + Saleswhale

How to use Zoom webinar polls to drive more sales meetings with Saleswhale

Blog cover

Anti-usage products: Email as an extension of product interface

Drive more revenue from your webinar leads

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