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Recycled MQLs with no sales activity

High scoring inbound leads who have not been connected with or responsive to your inside sales team

Start with this playbook
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Personalized follow-up

Personalized follow-up

Craft conversational emails with our playbooks that resonates with leads

Automate conversations

Automate conversations

Let your AI Assistant answer repetitive questions and only spend time talking to qualified leads

Fits right into your tech stack

Fits right into your tech stack

Integrates seamlessly with your favourite marketing tools

How this playbook works

  • Marketers need to fight the tendency to be "new-obsessed".
  • MQLs = New MQLs + Recycled MQLs.
  • This playbook attempts to accelerate the customer's buying timeframe by marketing the benefit of acting sooner rather than later.

Real results with this playbook

Mentor, a subsidiary of Siemens, used this playbook to turn 3% of their recycled MQLs into sales opportunities on an ongoing basis.

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