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Webinar leads with no sales activity

Top of the funnel, low-propensity leads who need time to understand your value proposition before engaging further.

Start with this playbook
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Personalized follow-up

Personalized follow-up

Craft conversational emails with our playbooks that resonates with leads

Automate conversations

Automate conversations

Let your AI Assistant answer repetitive questions and only spend time talking to qualified leads

Fits right into your tech stack

Fits right into your tech stack

Integrates seamlessly with your favourite marketing tools

How this playbook works

  • Marketers need to watch their image in front of sales.
  • Declaring someone who attended a webinar as an MQL is just putting up a "kick me" sign.
  • This playbook attempts to move dormant top of the funnel leads down the funnel by optimizing for engagement.

Real results with this playbook

Nutanix

Nutanix runs this playbook for low-propensity webinar leads not touched by their sales team, driving a handful of net-new sales opportunities per week from these underserved leads.

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Drive more revenue from your webinar leads

Get Started
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