Top of the funnel, low-propensity leads who need time to understand your value proposition before engaging further.
Use this playbook to sift out “hand-raisers” who are interested in a follow-up sales conversation after a webinar.
Low-intent leads from webinars which demonstrated uncertain buying intent, preferably though a proximate intent webinar poll.
High-intent leads from webinars which were engaged within SLA by the Sales team, but did not convert to sales opportunities after >30 days.
Drive registrations to your webinars or virtual events.
Follow-up with leads generated from an event to surface hand-raisers and save sales reps time from event follow-up.
